Marketing - 10 citater du bør kende...

En stor del af din forretningsplan vil komme til at handle om salg og markedsføring.
Hvis ikke du har en vare der kan sælges/markedsføres er der ligesom ikke så meget forretning i det! ;-)
Og hvor er bedre at lede efter inspiration end blandt nogle af verdens bedste marketing hjerner?

Så som opvarmning til kommende marketing indlæg kommer her 10 (mere eller mindre) berømte citater som alle rummer et par guldkorn.
Citaterne er på engelsk (håber du kan leve med det ;-) ) og jeg har fundet dem på Tom Marin's blog (fra d. 25. juli 2009) som jeg selv bruger som inspirationskilde.
http://www.convertingmagazine.com/blog

Citaterne lyder sådan.......

#1: “No great marketing decisions have ever been made on quantitative data” - John Scully

#2: “Unless your campaign has a big idea, it will pass like a ship in the night” - David Ogilvy

#3: “Your premium brand had better be delivering something special, or it's not going to get the business” - Warren Buffett

#4: “A market is never saturated with a good product, but it is very quickly saturated with a bad one” - Henry Ford

#5: "If you don't see yourself as a winner, then you cannot perform as a winner." - Zig Ziglar

#6: "The best way to predict the future is to create it." - Peter Drucker

#7: "I find that the harder I work, the more luck I seem to have." - Thomas Jefferson

#8: "Without promotion something terrible happens... Nothing!" - P.T. Barnum

#9: “Marketing takes days to learn. Unfortunately it takes a lifetime to master” - Philip Kotle

#10: “Leadership is not the end of a positioning program. It’s only the start. Leaders are in the best position to exploit opportunities as they arise.” - Jack Trout


./ Claus \.